Partnered with influencer Suebelle Robbins to launch UrbanStems' new holiday gift shop and gifting packages. Positioned Suebelle as "The Gifting Concierge," a role that gave the campaign a natural editorial voice and a credible entry point into the gifting conversation.

Produced a series of organic social videos with Suebelle that drove 223,064 total views, 12,883 interactions, and a 5.81% engagement rate across the series. The launch video alone pulled 108,747 views and 5,934 interactions.

Our campaign creative on site resulted in a 13.6% homepage CVR, up 15% versus the prior seven-day period running non-campaign creative.