Produced UrbanStems' Thanksgiving campaign in full, from concept through final creative. Partnered with Chef Sandy Ho to build a world where the table setting and the meal were equally considered. Chef Sandy created dishes inspired by our centerpiece bouquets, and the campaign captured both together through an editorial lens.

Oversaw all creative direction across the shoot, including film photography, and designed the landing page to tell the full story: Chef Sandy, the centerpieces, and the philosophy behind pairing food and flowers. Every touchpoint was built to feel like a magazine feature, not a seasonal promotion.