Partnered with JB Copeland (1.9M followers) for Valentine's Day, producing the full shoot including feed videos built to live within his existing creative style. The campaign centered on a simple, direct message: Say What You Feel. An invitation for our audience to be more emotive and use flowers as the vehicle.

Produced paid Meta creative featuring JB alongside the organic content series. His "Don't Drop the Ball" video earned the highest thumbstop rate and highest ROAS among the top three volume ads running that period. The organic listing version hit 3.96x ROAS on minimal spend, confirming that creator-native content performs when it feels earned rather than produced.

The launch post drove 327,464 views and 20,038 engagements on organic social.