With the attention of the world on the UN General Assembly, UNICEF wanted to ensure children in need would not be overshadowed by the 17 Global Goals. To help create real-time content during the week, we created an on-site studio where we produced striking graphics and videos alongside the UNICEF social team.

There, our content launched on Facebook, Twitter, Instagram, and Snapchat. In just four days we helped UNICEF receive the largest share of voice and 210% spike in Facebook reach.